Case Study : Panasonic

Panasonic is one of the world’s largest electronics producers. With 25 years of experience in the telephone industry, it processes one in six calls made globally. With a prominent position within the premises-based PBX market, Panasonic’s ambition to become the market leader was impeded by its lack of penetration into the hosted PBX arena. Therefore, Panasonic required a best-in-class cloud PBX which could be rapidly deployed to match the industry-leading standards of its on-premises range of PBX and business telephony products.  

Panasonic chose to use storm® to deliver leading-edge cloud PBX & contact center services and achieve its ambition to become a market leader.

“PBX telephone systems have been and continue to be important to our business and integral to the way our business customers communicate. While Panasonic are fully committed to the customer-premise market for in house services, we are committed to developing new areas of business, and new channels and opportunities can be reached in the hosted arena. Keeping communication smooth and flexible for our customers is at the heart of our company and the functionality of the storm platform aligns well with this mission. Cloud is an exciting and fast-growing segment of the PBX market, so it was important that our new package should offer the fullest and best range of services, giving businesses an array of cutting-edge telephony options.”

Bob Mercer, Group Manager Communications Business Unit at Panasonic System Communications Europe